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Performance Cycles

The Performance Lab


We're committed to providing the right bike, that's been built exactly to your requirements and fits you like a glove. Not only that, but we want to go further than any other 'shop' and give you, the rider, the tools and facilities to achieve whatever it is you set out to achieve - whether it's your first Ironman, the next etape du tour or obtaining that 1st cat licence that has always been just out of reach. And this is why we've created The Performance Lab.

Based alongside Performance Cycles in Poulton, The Performance Lab gives athletes the access to the tools and professionals they need to improve every aspect of their riding. As well as our in-house bike fitting and performance testing studio we have built up a network of professionals who can help you with every element of your training and racing. Whether you need a new pair of running shoes and gait analysis, a coach to work with to improve your riding, regular sports massage or a personal trainer who can develop your strength and stability off the bike – at the Performance Lab we’ve got it covered. Every appointment with The Performance Lab is subject to a £25 booking fee. This is only refundable if the appointment is cancelled with more than 24 hours notice.

Prior to your appointment with us, please fill out this simple questionnaire.

Our expertise..


Andy Kirk
Andy has been riding since the age of 14 for his local club, the Corinium Cycling Club. In 1996 he rode the regional heats of the GHS and qualified for the National finals, along with riding the Junior National 10 and the Duo Normand in France (a race won that year by olympic gold medalist Chris Boardman). More recently he's got back into riding and racing (after time out for a family) and rides road races, the odd time trial and Sportive events (including the 2006 and 2009 Etape du Tour).

Alex Willis
With an academic background from the University of Bath (a BSc in Sport and Exercise Science) coupled with prcatical experience in the UK and Canada, Alex has extensive experience in both bike fitting and performance testing. He has performed hundereds of bike fits, as well as testing athletes from a wide range of sports and ability levels. Currently trying his hand at Ironman triathlon, Alex has experimented with varying degrees of sucess with just about every discipline of cycling, from MTB XC to short circuit crits, winter CX to long distance triathlon so when it comes to bike fitting he has a few ideas of what works and what doesn't. With performance testing, Alex has developed his skills on athletes who perform in sports as wide ranging as ice hockey, american football and ulta running. Cycling and triathlon however make up the bulk of his clientele and experience.

Our partners:


Run Swindon
For all things running related, these guys know their stuff. If you are baffled as to how there can be more running shoes on the market than there are bike tyres, they will sort out which are going to puncture your feet! Offering gait analysis in their Swindon store, as well as a full range of clothing and accessories, you will always come away with the right tools for the job.

South West Swim
If you like to mix up your racing between the water and dry land, then South West Swim will get you moving effortlessly in the right direction. With 1-2-1 endless pool stroke analysis, pool squad sessions and open water group and individual coaching, as well as a full range of swim 'toys' and equipment you will find everything you need for any aquatic adventures.

Active Therapy Clinic
With a team including Ostopaths, Physiotherapists, Podiatrists, Acupuncturists and Massage Therapists if these guys can't get you riding again (and better than you were before!) then nobody can! Their team includes the famous "Witch Doctor" Osteo Steve.

We are constantly looking to add to the Performance Labs capabilites, with services and products which allow mortals like us to get closer to our performance peak. Watch this space for more developments...

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